Hey, I'm the founder of tender. Psssst... actually I'm an art historian with a "small" obsession for lust and desire.

My research focuses on the representation of sexuality in art:
on bodies that have been staged, controlled, elevated, or censored.
On gaze regimes, moral concepts, and the fine lines between intimacy and publicness.

For a long time, I wrote about desire, analyzed, contextualized, and historicized it. But eventually, I realized how often the essential is outsourced in the process:
The experience itself!

The beauty of lust, love, and sex should be celebrated, fully enjoyed, and made tangible. However, there's no space for that.

And then this thought came to me. Actually half in jest, half serious:

"Maybe I should just open a sex shop?!"

Spoiler: I did it. Almost.

I didn't wanted to open an average sex shop.
So I created a Contemporary Love Store.
A place where you can look, discover, and get closer to yourself. Completely without pressure or clichés.

I believe in lust with depth. And maybe also a little bit that good ideas sometimes start exactly where you don't take them entirely seriously at first.

That's how tender was born.